Online reputation management is crucial for car dealerships in today\’s digital age. According to research done by Autotrader, car buyers spend 59% of their time online researching. Recent studies reveal that a vast majority of consumers, 88%, take into consideration online reviews when deciding which local business to visit to buy their next car. Additionally, a large number of consumers, 83%, stress the importance of customer reviews being recent and relevant for them to be considered.
When potential customers are searching for a new dealership, they will be evaluating several factors. They will be reading reviews to determine if your dealership is reputable and trustworthy. They will also be assessing whether your staff is friendly and if customers felt they received a good deal when they made a purchase. This makes it vital for car dealerships to actively manage their online presence and reputation to attract new customers and maintain a positive image.
By claiming and regularly updating profiles on popular review sites, such as Facebook, Yelp, and Google Reviews, allows car dealerships to respond to customer reviews and address any concerns or complaints in a timely manner. Additionally, creating and maintaining a professional website and social media accounts can also help improve a dealership\’s online presence and reputation.
Another important aspect of reputation management for car dealerships is to ensure that their information, such as contact details, inventory, and specials, is accurate and up-to-date on all directories.
It’s also important for car dealerships to take the time to build and maintain relationships with customers. By providing excellent customer service and going above and beyond to address customer concerns, dealerships can earn positive word-of-mouth referrals and online reviews.
Managing a positive online reputation is crucial for car dealerships to attract new customers and maintain a good image in the digital age. By claiming and updating profiles on review sites, creating and maintaining a professional website and social media accounts, ensuring information is accurate and up-to-date, and building and maintaining relationships with customers, car dealerships can effectively manage their online reputation.
- Is your car dealership plagued with poor online reviews and ratings?
- Are you finding that you are expending a lot of effort trying to solicit online reviews from customers without seeing much success?
- Are your competitors outranking and outperforming your car dealership online?
- Are you looking to attract new customers?
With ReputationProtection365, our AI technology challenges negative reviews on auto-pilot to save you time to focus on your car dealership. We can also help you grow your online reviews so you can attract more customers and thrive in a hyper-competitive market. Contact us today for your free review consultation.