Reviews, whether positive or negative, are crucial for the success of an expanding HVAC business. Homeowners extensively research online reviews before they consider booking an HVAC service. They look at customer feedback to evaluate the quality of your service, compare pricing, and gain an overall understanding of customer experience. That\’s why it\’s essential for HVAC companies to actively manage their online presence and reputation to attract new customers and maintain a positive image.
Recent consumer research indicates:
- 90% of consumers are more likely to make a purchase after reading reviews.
- 85% of consumers trust online reviews as much as personal recommendations.
- 67% of consumers prefer to see a combination of positive and negative reviews before making a purchase.
- 84% of consumers believe that online reviews older than 3 months are no longer relevant.
- Up to 60% of consumers say that a negative review will discourage them from using the company\’s service.
It’s important for HVAC contractors to claim and regularly update profiles on popular review sites, such as Google My Business, Yelp, and Facebook. This allows HVAC companies to respond to customer reviews and address any concerns or complaints in a timely manner. Additionally, creating and maintaining a professional website and social media accounts can also help improve a company\’s online presence and reputation.
Another important aspect of reputation management for HVAC companies is to ensure that their information, such as contact details, services offered, and pricing, is accurate and up-to-date on all directories, including Google My Business.
It\’s also important for HVAC companies to take the time to build and maintain relationships with customers. By providing excellent service and going above and beyond to address customer concerns, companies can earn positive word-of-mouth referrals and online reviews.
Managing a positive online reputation is crucial for HVAC companies to attract new customers and maintain a good image in the digital age. By claiming and updating profiles on review sites, creating and maintaining a professional website and social media accounts, ensuring information is accurate and up-to-date, and building and maintaining relationships with customers, HVAC companies can effectively manage their online reputation.
Reputation can be a determining factor in the highly competitive HVAC industry for contractors.
- Is your HVAC company plagued with poor online reviews and ratings?
- Are you finding that you are expending a lot of effort trying to solicit online reviews from customers without seeing much success?
- Are your competitors outranking and outperforming your HVAC company online?
- Are you looking to attract new customers?
With ReputationProtection365, our AI technology challenges negative reviews on auto-pilot to save you time to focus on your customers. We can also help you grow your online reviews so you can attract more customers and thrive in a hyper-competitive market. Contact us today for your free review consultation.