Consumers are becoming more and more reliant on online reviews when making purchasing decisions. A recent study has found that 97% of consumers only consider businesses with an average rating of over two stars. This is a significant shift from the past, when consumers may have been more forgiving of businesses with lower ratings. The study further highlights the importance of managing one’s online reputation and ensuring that a business has a high average rating. Businesses with a rating lower than two stars may find it difficult to attract new customers, as they will be overlooked by the majority of consumers.
According to a recent study discussed on SearchEngineLand, businesses that achieve a 3.7 rating on Google My Business see the highest conversion boost. The study found that having a high rating on Google My Business is crucial for businesses looking to attract new customers and boost sales. Businesses that achieve a rating of 3.7 or higher will see a significant increase in conversions and revenue compared to those with a lower rating. The study also found that businesses with a rating below 3.7 may struggle to attract new customers, as the majority of consumers only consider businesses with an average rating of over 3.7 stars. This underscores the importance of managing one’s online reputation and ensuring a high rating on Google My Business.
According to a study conducted by the Spiegel Research Center, a rating of 4.2 to 4.5 stars is considered to be the most trustworthy among consumers. The study found that consumers tend to trust ratings within this range the most, and are more likely to make a purchase from a business with a rating in this range. This highlights the importance of maintaining a high rating on review platforms and the positive impact it can have on a business’s bottom line. Business owners should strive to achieve and maintain a rating within this range in order to gain the trust of potential customers and increase conversions.
With ReputationProtection365, our AI technology challenges negative reviews on auto-pilot to save you time to focus on your customers. Removing negative reviews can impact your rating score that you could not achieve by only adding positive reviews.
ReputationProtection365 can also help you grow your online reviews so you can attract more customers and thrive in a hyper-competitive market. Contact us today for your free review consultation.